Repositioning marketing as a company growth engine
ADMA is delighted to confirm our Town Hall event in partnership with Marketo Engage has been reimagined as a virtual event and will be coming direct to you digitally on 1 September!
There has been a renewed emphasis on growth – you only have to look at the rise of chief growth officer positions globally, as well as the dominance of the digital / startup culture and language of Silicon Valley, to see organisations have become obsessed with discovering new growth opportunities. And with the world now looking to step out of the COVID-19 crisis and find growth in the ‘new normal’, what are the best ways for marketers to align their function to a growth mindset?
During this virtual ADMA Town Hall event, you'll hear industry experts and leaders discuss:
- Putting the emphasis on growth and what it means to a modern enterprise
- The rise of new roles such as chief growth officers, as well as transformation of marketing and brand leadership roles to put the emphasis on growth
- How companies discover post-COVID-19 growth opportunities
- Ways and ROI approaches that allow marketers to measure success in a growth context
- How marketers align their function to a new growth language and mentality and become a strategic asset for company growth.
